Web design? Before starting with a website development redesign you should consider why you are doing it. You should know when your website is due for a redesign.
It’s not producing the results you’d like to see
Your site is attracting visitors, but it’s not enough. It could be that your pages that aren’t optimized bring in more visitors than your main page, and leads are generated but not as as you’d like. Indeed, you will have to change something.
Your goal for the solution has changed for web design
When you change how you market your business, your site must reflect this. If your business was once a non-profit project, but you’re now thinking of using it to sell products online, you should update your site.
You’d like to make sure you highlight your content
The content-driven design has been the topic of discussion for everyone these days. We spoke about it in 2017 and this time in the UX Design trends, and we’ll continue to do so today. Visitors visit your website to find the information they were searching for. Are they able to find your blog’s posts? Does your content have the proper optimization in search engine optimization? How accessible is it? When you decide to create content as your primary driver, various design considerations are made.
Redesign a Content-First Information Architecture for Web design
A top philosophy in web design today is content-first. It suggests that your plan should serve as a framework for the ideas and messages you share with your audience. Instead of creating an attractive but generic design template. The template you can cram your information into starts with the information you’re looking to include. This will save time on many iterations. Allowing you to remain true to your goals and mission and assuring the correct structure and uniformity.
Let’s take a look at the standard website information architecture design process considering the concept of content-first.
Information architecture (IA) means creating your site in the easiest manner. An excellent IA is built with data, and that’s where your research on users from Phase 1 can come in handy. To combine customer satisfaction and business demands, heat maps, Google Analytics data, and scroll depth tracking are useful.
Meanwhile, until we can build machines capable of creative perception, you’ll need customers to test your product. Different types of Graphic Designers use various techniques to gauge the reactions of an audience target to get feedback from them and take action based on the input. These methods include card sorting and exploration of the eye, interview tests using guerilla tactics, and others. We have discussed this in our article on usability testing and evaluation.
You conduct tests, through meetings with customers and writing down the insights. You also try using remote websites that link you to the potential customers. In both instances, you present people with your wireframes. The more well-written content you provide, the better. Since users follow instructions and wireframes, it is crucial to present a realistic scenario. This will simplify the testing process and ensure that the brand’s voice you have chosen is appealing to your potential customers.
Once you complete all testing and corrected all bugs discovered, it’s time to launch. A website redesign or website design could make a more significant impact than the initial launch. The user opens an old link but discovers a different interface to master. What can you do to ensure that this is a smooth process while introducing updates in a manner that users will believe they are needed and helpful?
It’s easy to lose something off your radar while working on a project that is as complex as redesigning. Make sure you’ve covered all aspects of accessibility, usability, and latest SEO trends. These guidelines are more general, and this is for the more technical SEO check list for improving search engine visibility.
It is possible to improve your product by issuing a revised version to a smaller group of users. You will be able to manage each change. When you make an update, tell your users, and invite them to comment. Let them go back to the old version if they are having problems. The number of rollbacks can be a sign of significant issues.
You must inform users that the new design was long-anticipated. The ones that are not awaited by you but by your customers too. Let users know about each step and outline the advantages. Aid them in completing their first task using the new flow of users, but let them take a look around the design on their own.
At this point, you’ll discover issues that weren’t evident during the previous tests. Some could impact the customer experience, leaving them unhappy. This means that you’ll need to return to the previous design.
You may have heard of Snapchat’s recent app redesign saga. In the wake of the new update, Snapchat lost a significant number of angry and disappointed users within a few days. 1.25 million users signed petitions to reverse it, and its App Store ranking dropped to 1.8 percent. Although most Snapchat users will need to be taught how to use the latest version, you won’t expect to see the same behavior from your followers.
Make changes to the design and walk users through each modification. Be sure to pay attention to every bit of information that can help you figure out which changes caused the most problems. . Also, keep the older information and design brief and accessible in the event of need.
Syed Aown Muhammad Bokhari is accomplished electrical engineer as well as SEO expert. He has increased many sites DA (Domain Authority) and (DR) Domain Rating of many websites with google safe method. Moreover, he is a professional ghost writer / copy case writer and has published several articles on bignewsnetwork.com, space coast daily etc.
Also doing SEO and ghost writing work with his wife Sabeeka Jalal on fiverr.