Do you have a real estate business and need to promote properties for sale or for rent? Are you aware that the internet is the best way to attract buyers but don’t know where to start? Keep reading and we will give you a lot of tips and practical ideas to attract real estate buyers.
Once you have managed to capture several properties as we explained in the previous post, it is time to offer those properties. For this, the technique will be a little different, now it is no longer you who must sell yourself, but everything will be concentrated on “the product” that is the property.
Most users who plan to buy a home search the internet for real estate before going to the real estate agent. Therefore, if you want to sell your properties, you must offer them in that medium, but also in addition to choosing the home of your dreams, the buyer chooses the neighborhood, the neighbors, the amenities, etc., (we all know that the three characteristics of a good property are location, location, location). With all this in mind, we are going to help you plan your online marketing strategy if you are in the real estate business.
In this article, you will find practical advice that you can carry out if you are dedicated to real estate.
Quick Guide
CREATE AN IMPRESSIVE WEBSITE.
Today’s consumers like to do a lot of legwork online when making major purchases, and that includes home-shopping too. I’ve only rented myself, but even when I rent a property, I’ll google map the address, use street view to get a sense of the area, see what businesses are within walking distance, look at photos of houses, and ideally take a tour for the property.
Make it easy for users to access all this information: Make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List nearby hotspots and their respective walking distances (mention the bus stop that’s just a five-minute walk away, or the Starbucks down the block).
GET READY FOR SOCIAL MEDIA.
Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, and even Instagram if you take a lot of photos of the house or are looking to target younger audiences). Interact with users, share good press and promote your properties.
ADD SOCIAL SHARING TO PROPERTY POSTS.
Homebuyers are most likely eager to share photos of their chosen homes with family and friends, so make it easy for users to email and share multiple properties online by adding social media share buttons and they won’t be left behind. forget WhatsApp
KEEP AN EYE OUT FOR THE COMPETITION.
What are other realtors doing in your area? What do your websites look like? How active are they on social media? Take note of what competitors are doing, then avoid their mistakes and replicate their success!
BE EASY TO CONTACT.
Put contact information on every page of the website. The ideal is to create an impressive contact page that attracts attention. Use Message Bots for the most common queries. Message bots can engage multiple prospects at the time of discovery. Targeted messaging with offers tailored to different market segments will drive your conversion from these leads.
USE LOCAL IMAGES.
In many ways, you are not just selling a house, but an entire town or area. Showcase the best your area has to offer with beautiful, high-quality photos of city landmarks and familiar sites.
HIRE A PROFESSIONAL PHOTOGRAPHER.
The success of real estate largely depends on great photography. Bad photos will decrease interest in even the best properties. It is vital that you have great photos of your properties. Hire a professional photographer (preferably with experience in house and architectural photography) or, if you have sophisticated equipment and are confident in their skills, do it yourself. Just remember that this is one of the areas where it is worth investing in the best professionals.
CREATE VIRTUAL TOURS OF PROPERTIES.
Your client’s time is precious, and they want to know as much as possible about a property before visiting it in person. Virtual tours are a great way to provide a complete and accurate preview of the property for potential buyers.
PINTEREST BOARDS.
Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition to photos of the property, highlights the main benefits of the area. Or you can create boards by communities or provinces and share there all the properties of that area that you have in your catalog.
MAKE YOUR SITE MOBILE-FRIENDLY.
Tech-savvy consumers spend a lot of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activities. It is essential that your website is mobile-friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.
CREATE YOUR GOOGLE MY BUSINESS PAGE.
Google My Business is the latest in location-based pages from Google. If you’re confused, don’t worry, it’s basically the same idea as Google Places for Business and Google+ Pages. Setting up a Google My Business account makes it easy for users to find you on Google Search and Google Maps. Trust me, this is a no-brainer.
CONSIDER CHOOSING A NICHE.
If you have a lot of real estate competition in your area, you may want to consider standing out by choosing a niche. Become the go-to real estate agent for mega Projects like Nova City Peshawar and waterfront district Blue world City, Making a name for yourself when it comes to a specific niche need can make you memorable, especially in saturated zip codes.
USE EMOTIONAL STORYTELLING.
Use emotional storytelling with compelling copy and powerful visuals. Humans respond to stories – tell a good one and customers will flock to you. Hiring a professional copywriter for this is very important.
HOST FREE HOMEBUYER SEMINARS.
Make yourself and your knowledge available to the community by hosting mini seminars. Consider offering a seminar on the basics of home buying and mortgages.
Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before they invest time and money on you. A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will leave impressed and will have established a relationship with your company. That relationship will be worth its weight in gold when they are ready to buy a home.
START AN EMAIL FOLLOW-UP CAMPAIGN.
Follow-up campaigns are like Hansel and Gretel’s breadcrumb trails, except instead of a gingerbread house at the end, customers find the house of their dreams (hopefully without a resident evil witch).
Leave your customers a high-end breadcrumb trail by tailoring your interactions with them based on their previous actions. If they attended an open house with you for the first time, send them an email detailing other nearby homes on the market. If they attended the First Time Homebuyer Seminar, send them your “10 Things Every New Home Buyer Should Know” eBook. Deliver content that helps your customers take the appropriate next step, depending on where they are in their journey.
USE PAID SOCIAL MEDIA ADS.
Don’t be afraid to spend money on paid social media ads. With organic reach declining on many popular social networks like Facebook, Facebook and Instagram paid ads are often the most effective way to reach customers. Facebook has tons of great targeting features that ensure you only pay to be seen by your key target audience.
REQUEST TESTIMONIALS FROM FORMER CLIENTS.
Testimonials are very good signs of trust. Showing that real, live people endorse your services means a lot to potential customers. When a homebuyer has had a great experience with you, contact them and ask for a testimonial. If possible, try to get a photo of them enjoying their new home as well. Take advantage of these testimonials by strategically placing them on your website and sharing them from time to time on social media.
MAKE YOUR SITE EASY TO NAVIGATE.
All the great property pages in the world won’t mean much if your site is a nightmare to navigate. Your visitors need to have a good experience on your website, so take the time to brush up on user experience design and information architecture skills.
SEARCH ENGINE OPTIMIZATION
Optimizing your content and web pages for the right keywords can increase the volume of traffic to your website and improve your visibility in search results.
Use a keyword research tool to determine the best keywords. Try long-tail keywords to capture prospects looking for information about your niche or the local real estate market.
OPTIMIZE YOUR PAGE FOR LOCAL SEO
Be sure to include some locally targeted keywords in your listings to ensure buyers find your content on Google when searching for houses and flats in your area.
AUTOMATIC APPOINTMENT SCHEDULING
Use an appointment scheduling app to coordinate times to show homes to buyers. Scheduling with apps like Doodle can cut down on endless texting to coordinate dates.
TAKE ADVANTAGE OF CALL TRACKING.
Real estate is one of those industries that should definitely use call tracking in their paid search campaigns. Most people use the phone when trying to find a real estate agent or make an appointment to view an apartment, condo, or home. If those calls are coming because someone saw your PPC ad, you’ll want to be able to track which ads and keywords are generating calls.
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