Instagram Brand Strategies

It’s getting tough to compete for attention online. Many brands have turned to social media, primary Instagram, to promote their brand and products. If you’re asking yourself ‘how do I grow my brand on Instagram’, you’ve come to the right blog.

Here are our top 6 tips on how to increase Instagram brand visibility:

1. Reels

Reels aren’t new to Instagram anymore, but they’re one of the new features that can boost your exposure the more you use it.

E-commerce businesses need to create interactive environments, tell a story, or give information to encourage audiences to take action.

 2. Stories

Instagram Stories are immensely helpful to boost your presence on the app. There are more than 500 million Instagram users actively using stories every day, so businesses must start creating more stories. This isn’t a once and a while activity, this should be a daily practice.

 3. Consistency

Instagram is getting even better at discovering bots and knowing whether you have an active profile or not. So the more you post, the better.

When posting to ‘grids’, keep these three important factors in mind:

  • Will users like or comment?
  • Will they tag their friends when they see the post?
  • Is there a CTA asking to take users to your profile?

4. Optimal Posting Times

Use actionable data insights to find out when the best times to post are. Whether you’re using a third-party application to schedule your posts, it’s critical to post at times when your target audiences are likely to see it.

If you’re going to post for no one to see it, get a diary. Every single post should be optimized for viewership.

5. Ads

Use the Instagram business insights tool to boost your posts once it’s has been uploaded to ‘grids’.

When there, you can see which of your posts have the highest impression rate, and the highest engagement rate. A/B test a few to see which perform best then use the data to guide you on how to create future ads.

6. SEO

You have 30 hashtag spots, but that doesn’t mean you need to use all of them. Most will decrease in relevancy over time.

It’s important to classify your content. Stay focused on your industry and reaching a specific audience. Instagram will pick up if your posts are within an industry and will pull up your profile when users type in keywords related to it.

With so much opportunity for businesses to reach their audiences on social media today, and Instagram being one of most profitable in conversions, it’s critical to have a data-driven strategy in place to help guide how to better engage. Want the full list of tips? Check out these 9 Ways to Grow Your Brand Visibility on Instagram

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